The old way: copy a style number into a spreadsheet. Repeat 200 times.
Every other platform put a chatbot in their product search. We built something different.
Beetle doesn't search for products. Beetle builds them — generating catalogs, classifying colors, writing listings, enriching data, and removing logos from product photos. With 26 tools and multi-turn conversations that persist between sessions, Beetle picks up where you left off.
-
50+
products per generation
-
30 min
vs 4+ hours manually
-
26
tools across catalog, orders, and vendors
The catalog problem
Before
Open SanMar. Find style. Copy description. Open spreadsheet. Add sizes. Add colors. Repeat. For every. Single. Style.
Now
Give Beetle a list of style numbers. Get back a complete catalog with descriptions, size matrices, color classifications, and Shopify-ready listings.
- No competitor offers AI-assisted catalog generation
- Generation plan reviewed before any products are created
- Color classification is industry-aware, not generic
- Built on Claude by Anthropic
What Beetle does
Each one solves a problem you've been working around for years.
Describe what you need. Get a complete catalog back.
Type: "PC54 and 5000 in Black and Navy, left chest embroidery for Ridgeway Hockey." Beetle pulls vendor specs, applies your margin rules per variant, writes titles and descriptions, maps decoration locations, and generates a full plan. You review the plan, adjust the two items that need it, and approve. Fourteen products, 168 variants. Either all of them are created or none are.
The generation plan is the key. Beetle shows you everything before it creates anything. You're always in control.
Heather Navy gets the white logo. Athletic Heather gets the dark one.
When you upload artwork, Beetle classifies it as dark (needs a light garment) or light (needs a dark garment). Every color gets a decisive classification — no ambiguous middle ground, no manual review step. When building products, the catalog engine auto-selects the correct artwork variant for each garment color. The logic understands apparel industry color names: "Heather Navy" reads as dark because Navy is dark. Not just brightness. Industry-specific classification.
Color classification prevents the wrong file on the wrong garment before it reaches production.
Titles that describe the product. Descriptions that help it sell.
Beetle writes product titles in natural language: "Ridgeway Hockey -- Classic T-Shirt -- Navy." It writes descriptions for someone who doesn't know what a PC54 is. They just want a navy t-shirt with their team logo. Variant names formatted consistently. Everything is editable before publish, but everything is already usable as generated.
Beetle knows the audience is a decorated-apparel end buyer, not a blank-goods buyer.
Missing the stitch count? The fabric weight? Beetle fills it in.
Beetle reads each product's vendor style code and enriches it from the live vendor catalog: fabric content, weight, available colors, sizing guidance, care instructions. Missing fields get flagged, and Beetle populates them from the vendor source. Review in batch, accept or override. Your product data becomes complete without manual lookups.
Enrichment runs against the live vendor API. The data is current, not cached from last year.
A day with Beetle
This is what Tuesday looks like when the catalog builds itself.
- 9:00
You paste in 30 style numbers
Copy a list from your vendor order or sourcing sheet. Paste it into Beetle.
- 10:30
Beetle returns a generation plan
Review every product before it's created. Edit descriptions, remove sizes, adjust color names.
- 11:00
Approve and generate
Confirm the plan. Beetle creates all variants, classifies colors, and writes listings.
- 11:45
Catalog is live in Shopify
Push to your storefront with one click. Clients can order before lunch.
- 2:30
Client wants changes — Beetle remembers
Open the same conversation. Beetle has the full context from this morning. Adjust two styles and regenerate — no starting over.
Questions about Beetle
Beetle produces a generation plan you review before anything is created. You can edit descriptions, remove sizes, change color names, or delete styles entirely before confirming. Nothing is committed until you approve.
Yes. Beetle runs in your browser and connects to Claude via Anthropic's API. An active internet connection is required for all Beetle interactions, including multi-turn conversations and tool calls.
Each catalog generation task consumes credits based on the number of products generated. Color classification and listing enrichment are included in the same credit pool. Plans include 400 to 2,000 credits per month, and the 14-day free trial includes 100 credits.
Beetle works with
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Prefer email? Reach us at hello@promotastic.ai